Foundation Family Wealth
Foundation needed website copy that spoke to their service offering and financial expertise, but also dovetailed the core value that drives their business. Dreams.
I engaged with them strategically to ensure that I captured their brand identity accurately. The copy needed to reflect their brand, resonate with clients and speak to them as a team.
I initially created their web copy but have continued my relationship with them writing for various aspects of their business. This includes writing copy and editing their weekly and monthly emails, blogs, newsletters, retirement workshops, women workshops and external communications.
Note: The content attached below is copyright of Foundation Family Wealth ©. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with their express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.
Elements
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Website.
Foundation needed a website that detailed their services and clearly articulated their values. The copy needed to capture the holistic approach they employ in their business.
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Blogs
CEO Sunel Veldtman writes a weekly blog which I edit. This service works towards solidifying my client’s presence as a thought-leader in her field and works at building a personal relationship between my client and her clients. My input is as much about editing as it is about coaching a business leader to develop their thought process successfully in writing.
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Events
These are emails sent to existing clients about webinars and workshops held by Foundation. The events are also posted on social media platforms.
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Newsletters
Editing of quarterly financial newsletters and other newsletters written by various members of the Foundation team.
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Client communications
Copy for various client communications ranging from birthday emails, end-of-year celebrations and portfolio change updates.
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Social Media
Social media copy promoting all blogs, events and campaigns.